Founder’s Footnotes: Sustainability Part #3

Adam and Lucy Moody

Sacrifice: Dying that produces new life.

As such, in this the third part of my series on the topic of sustainability, we look at what would seem to be the least popular leg of the process to talk about.  In my experience this topic is most neglected in discussions, seldom getting a mention when I listen to lectures or read reports on the subject.  Maybe the speaker or writer knows it will be a “hard sell” and prefers to keep the discussion “light”.  After all, who wants to talk about sacrifice and death? They are weighty and can be demanding subjects to wrestle with.  Or maybe it is neglected due to ignorance. Regardless, there is no complete process of sustainability without death.

The fact is ALL the food we eat today, whether plant or animal, was grown at the expense, or sacrifice, of another plant or animal.  More than that, the plain truth is everything you eat was once alive and had to die before it could be consumed.

If you have a cycle of sustainability, and life and birth is part of that cycle, ( and we know that it is), then death and sacrifice must also be part of the cycle.  We observe the cycle of life and see this to be true.

In my life I have experienced what I believe are three of the most beautiful examples of this truth. Let me share them to help this truth come to life for you.

We once had an apple tree growing in a fence row of our farm. Old and twisted, it was “self pruned” by years of ice and wind brought by our Indiana winters. As it was waning in life I noticed a young apple tree had sprouted under the canopy of this old tree. A split in the branches of the parent had allowed sunlight to get through and bathe the spout in life giving light.  Over the next few years the parent tree completely gave way to the emerging young sapling which had the advantage of familiarity with the soil and climate, and the protection from early and late frosts from the parent which by now was just a rotted out stump of a trunk.  A small but yearly harvest of apples was sustained.

I was once deer hunting during bow season when all the leaves were still on the trees.  One warm evening I had perched myself above a heavily used trail in a tree stand.  A doe with two very playful fawns slowly meandered into the area.  The wind was in my favor that evening and I had not made a sound or movement, but the mother deer, suddenly “sensed” a problem and stomped her hoof into the ground.  The fawns absolutely froze. After a few moments she put her head down as if she was eating for a moment then raised quickly to check the area again.  Her ears were really working and with her nose in the air she would roll back her upper lip striving to validate her intuition. Upon a second stomp of her hoof the two fawns moved back down the path from which they came. The mother stayed behind for another five minutes or so continuously testing the air and the area. She never “busted” me directly but she knew there was something wrong and would not let it go. She protected her babies, staying behind and guarding the area and their retreat to insure their safety and possibly sustaining their lives to the next generation.

In 1997 I approached my father with a proposition.  I said to him, “Dad, I want to take the farm in a different direction.” “ I want to start raising food instead of commodities.” Dad was in his 60’s and was debt free. He owned his farm free and clear.  As I laid out the plan for what would ultimately become Moody Meats, I asked dad what he thought.  His words have never left me. He said. “I wouldn’t do it, but if I were you I would.”  Over the next twelve years dad selflessly worked for me earning $100 for a fifty hour week on MY dream to fulfill his dream of keeping the farm vital and viable for the next generation.  In 2005 he sold 95 acres and gifted the majority of the revenue to Lucy and me in order to expand our business.  His best friend from childhood and a fellow farmer thought dad was nuts.  I heard dad tell him “…there is much more of a chance of Moody Meats employing my grandchildren than that 95 acres of corn and beans will produce.”

Dad has passed now. To this day I cannot forget the sacrifice he made in his waning years when he could have just cruised out with grace and enjoyed the slower pace he was so fond of. His example of sacrifice and death to himself, like the other examples above, demonstrates to me without a doubt what a necessary part sacrifice and death play in the cycle of sustainability and in our lives.

I’ll step out on a limb here and state that the sacrifice that God made in our behalf through the gift of His Son, Jesus is the perfect example of true sustainability. This is fitting and such a good reminder to many of us at this time of the year who celebrate, not only the birth of Jesus but also Him giving His life in death so we might enjoy new life.

With that I’ll finish by saying as we approach the holidays that as far as me and my company, Christmas would just be another day without Jesus, our Christ.

Thank you for your patronage. May you have great enjoyment and peace this holiday.

From all of us to all of you, Merry Christmas and have a Safe and Happy New Year.

Adam Moody, CEO, Founder and Farmer

 

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Helpful Holiday Ordering Tips: Ordering a Beef Rib Roast or Beef Tenderloin

There are three basic beef rib roasts. Following are the definitions. Start by identifying exactly the type of roast you want.

Rib Roast Definitions:

Prime Rib – Boneless Rib Roast.

Standing Rib Roast – Bone in. Bones have not been removed. It is not “boned out”.

Standing Rib Roast R&R – Bones Removed and Re tied back onto the roast.

Most people use these terms interchangeably.  WE DO NOT! It is our job to use the correct terms so there are no guesses and no mistakes. We understand  this is a very expensive roast and also the centerpiece of an important day.

We will help you by using and explaining correct terms and by being very specific when we write the order.  We can give your cutters correct, accurate and complete information to insure orders are filled without error.

Figuring Portion Sizes:

Standing Rib (Bone in)

-1 rib feeds 2 people (2 average eaters)

-Each rib section is about 2 pounds.

-Bone in product is figured at about 1 pound per person per serving

-So a 6 rib Standing Rib Roast feeds 12 people and weighs about12 pounds.

Please take note:  there are only 7 ribs in a Standing Rib roast.

 Prime Rib (Boneless, Bone out)

-For a Prime Rib (boneless) product we figure 3/4s of a pound per person.

(Normally boneless product is figured at ½ pound per person but people tend to want more and over eat some for the holidays.)

-Calculate by: number of eaters X .75. Example.  8 people x .75# = 6#

-A 6# Prime Rib will feed 8 people.

Rib Roast R & R (Ribs removed then retied to the roast)

-1 rib feeds 2 people. 

-So again, a 6 rib R & R’d Rib Roast will feed 12 people.

-It is our experience that ordering by the rib is less confusing than ordering by the pound for bone included rib roasts.

Bone Weight:  Understand that the bone will add weight. It adds tremendous flavor when cooking but is of course discarded when finished.

Whole Beef Tenderloin: (boneless)

-Generally a whole Beef Tenderloin (BT), weighs 2 to 3 plus pounds.

-Portion sizes are figured the same for BTs.  ½ – ¾ # meat per person.

-If you need a cut larger than 3 pounds we can double the size by tying two end to end which is  a very nice looking piece. Or try baking two separately.

For great recipes to cook Beef Rib Roasts and Beef Tenderloins check out two favorites from the archives of “From Lucy’s Kitchen”.

Remember, if a rib roast or tenderloin won’t suit the situation, a pork crown roast, whole pork tenderloin, smoked or fresh ham, sirloin roast or a boned, rolled and tied rump roast are great alternatives.

Ask your butcher. He will always do his best to find what will work for you.

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Holiday Store Hours

HOLIDAY STORE HOURS

Zionsville and Avon Shops

Christmas

Monday thru Friday, December 19th thru 23rd           10:00 am – 6:00 pm

 Saturday, December 24th                                                                    8:00 am – 2:00 pm

(Saturday store hour changes are for Christmas only.)

Sunday and Monday, December 25th and 26th.                               CLOSED

 

New Year

Tuesday thru Friday, December 27th thru 30th          10:00 am – 6:00 pm

Saturday, December 31st                                                                     9:00 am – 4:00 pm

Sunday, January 1st.                                                                                   CLOSED

Regular store hours resume Monday, January 2nd.

 

Earn an extra Carnivore Card Stamp with Gift Certificate purchases of $100 or more.

Offer ends December 31st, 2011.

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How to Cook a Beef Rib Roast or Beef Tenderloin

How to cook a Standing (bone-in), Rib Roast

Rub roast all over with oil, kosher salt, black pepper and minced garlic. About 1 tablespoon of salt, 2 teaspoons of pepper, and the more garlic the better. Allow the roast to sit on counter and come up to room temperature (about 2 hours). Roast should be placed bone side down.

Pre-heat oven to 400 degrees.  Place roast in oven for 30 minutes to sear.  It will spit and crackle.  Turn oven down to 350 and bake uncovered for 15 minutes per pound.  Check internal temperature often.  Cook to an internal temperature of 125 – 130 degrees depending on your preference.  Remove and tent loosely with foil for 15 minutes.  The roast will still cook while tented.

130 degrees is rare (red), 145 is medium rare (pink), and 150+ is done to well done.

 

How to Cook a Beef Tenderloin

Allow roast to sit on counter and come up to room temperature.  Rub all over with minced garlic, kosher salt, and black pepper in a mixture of oil.

Pre-heat oven to 350 degrees.  A 2.5 – 3 lb. tenderloin will take about 45 minutes to cook to rare.  If allowed to rest after cooking it will continue to cook.  Depending on your preference it may be taken out to rest after 40 minutes.

Allow yourself one hour for the whole cooking/carving/serving process.  Do not overcook a beef tenderloin to well done.  It will be chewy.

With plenty of sides this should serve 6 average eaters.

 

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Winter Chowder with Wild Rice and Ham

Looking for a heart-warming meal in a cup? This recipe has been a family favorite for thirty years!

1 ½ c. water
¾ c. uncooked wild rice
½ c. flour
½ c. onion
3 garlic cloves, minced
¼ c. butter
4 c. water
4 chicken bouillon cubes
½ c. cubed potatoes
½ c chopped carrots
½ t. thyme leaves
½ t. nutmeg
1/8 t. pepper
1 bay leaf
17 oz can corn undrained
2 c. half n half
1 lb. (3 cups) cured & smoked ham, cubed
2 T. chopped fresh parsley

In a medium saucepan, combine 1 ½ c. water and rinsed wild rice. Bring to a boil; reduce heat. Cover; simmer 35 to 40 min. or until rice is tender. Do not drain. Lightly spoon flour into measuring cup; level off.

In large saucepot or Dutch oven, sauté onion and garlic in butter until crisp-tender. Stir in flour. Cook 1 minute, stirring constantly. Gradually stir in 4 c. water and bouillon.

Add potatoes, carrots, thyme, nutmeg, pepper and bay leaf. Bring to a boil, reduce heat. Cover; simmer 15 to 30 minutes until slightly thickened. Add corn.

Cover; simmer an additional 15 to 20 min. until vegetables are tender. Stir in half and half, ham and cooked rice. Cook until thoroughly heated. Do Not Boil. Remove bay leaf. Garnish with parsley. Makes about 8 servings @ 1 ½ cups.

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